In these times one can learn anything through the internet and YouTube has been a great source; for this reason South Africa has recorded that YouTube views have increased by more than 90 percent in 2013.
“We call the YouTube generation ‘Generation C’, with 70 percent of local YouTube users being between the ages of 18 and 34,” said Jared Molko, of Google SA. “According to a recent survey, young South Africans are constantly connected and if they need answers they are more likely to consult their smartphones than another person. This same group moves back and forth between different devices, and 88% of them are online daily.”
The Google Executive said that entertainment and comedy are the content most consumed by South Africans on YouTube and that is something local content creators understand. Adding that the YouTube’s South Africa earnings increased by 60 percent in 2012.
Home fitness expert Peter Cilliers says he earns more than R50,000 a month by uploading videos to his channel, which has more than 93.5m views and over 260 subscribers.
Last year the most-watched video in South Africa was the Pinetown truck crash, posted by the eNews Channel.
Miley Cyrus’s Wrecking Ball music video took top honours globally. The top ad on YouTube SA was “Dove real beauty”.