Rocket Internet, Millicom and MTN’s Africa Internet Holding’s online hotel booking service Jovago has launched in Kenya and Senegal in a move the firm says will provide seamless hotel booking services to customers across Africa.
Speaking about the move, Marek Zmyslowski, Managing Director of jovago.com, said: “The hotel industry in Kenya and Senegal is currently presenting huge potential, just like it was in Nigeria when we first became operational there in 2013. The further expansion into the African markets makes us Africa’s no. 1 booking portal, providing more and more customers with the best hotel booking experience and Jovago’s fast, reliable and easy-to-use services.”
Launched in Nigeria in 2013, Jovago, facilitates the booking process for its users with an informative, reliable and user-friendly service, by listing travel destinations and providing hotel information online. The booking portal does not apply booking fees and customers have the option to choose between paying at the hotel and using the secure online payment option.
Last month, Jovago announced that they have exceeded 2000 hotels in Africa listed on their website, with the expansion to Kenya and Senegal, the listings keep growing even so does the competition. Kenya has SleepOut which has also expanded globally, Booking.com which has just launched local operations in Kenya and One Africa Media-backed StayNow.
With its wide range of African hotels and a list of over hundred thousand hotels listed worldwide, and Rocket Internet-backing, Jovago’s launch in Kenya might pause a threat to some of this firms already in operation in a bid to fight for the rapidly growing middle class African market, tourists and business travelers; who are all out to find the best deal for where to stay.
Jovago says its goal is to create a full transparency on hotels, its prices and services to guide every user through the different offers by several destinations. Recently, the firm started an affiliate program in Nigeria that lets travel agents and individuals earn revenue when they make bookings on the Jovago website.