CEO Weekends: Asus Reports Growth, Thanks To Strengthened Hybrid Market




PC and tablet manufacturer Asus has recorded annual growth as it continues to strengthen its lead in the hybrid market position; well, this is according to Quarter one 2014 Gartner PC shipment results-for EMEA region, released recently. The Taiwanese manufacturer shipped 2.1 million units compared to 1.7 million in the same period last year.

The research company’s findings show Asus rise from 7.8 percent PC market share in the first quarter of 2013 to 9.3 percent in the first quarter of this year,translating to a 1.5 increase.

The survey also attests to Asus being the overall leader in the hybrid market, with the Transformer T100- the company’s flagship hybrid gadget- majorly driving the company’s quarter-over-quarter performance.

In a statement regarding the Gartner results, Chris Wen, the product manager for Asus Kenya said: “The successful growth for Asus in the PC market is partly as a result of the growing uptake of the hybrid gadgets like the Asus Transformer book in the emerging markets like Kenya. As a market leader in the hybrid market, Asus continues to advance its commitment in advancing our consumers’ gadgets needs.”

Early this year, the company added to its hybrid portfolio with the introduction of the Padfone mini at the Consumer Electronics Show (CES) in California, USA. This is a hybrid device that houses a 4-inch phone in a 7-inch tablet.

The Taiwanese multinational has revealed that it is lining up to locally introduce the Padfone to add onto the already existing Transformer T100. This is in a quest to continuously provide its consumers with the best experience possible on its products further strengthening its hybrid market position.

“To leverage on the hybrid uptake, Asus is targeting to introduce the Padfone in the second half of this year. We hope that this introduction will add to the increasing appetite for hybrid gadgets which are better performing” said Wen.

According to Mr. Wen the company expects better performance in future results as it also looks to introduce the Transformer book in Uganda and Tanzania.