Directly competing Nigeria’s iROKO TV, South Africa’s Wabona, and MTN’s DoBox and Netflix globally, Wura buys movies directly from their owners then steams them live to its paid susbcribers from the two continents.
According to Mike Ojo the founder, WURA streams both movies and documentaries and has no ads whether at the begining, middle or at the end.
Like iROKO’s recent pivot to paid-only subscription, Wura has no freemium services apart from the 3 month free trial which the firm says is getting popular with people who want no ads. TechMoran hasn’t established how Wura.tv will take on its competitors in Africa amidst increasing piracy on the continent and the inadequate high speed internet like on other continents.
At $3.99 compared to iRokotv’s $5.00 Wura will need to sign up more African content to be a serious contender to the incumbents. iROKO has also build a major distribution system offline with over 5k titles and is deeply assimilated into the Nollywood culture while Wura have just a little over 100 titles and might be focusing on building its Latino user base than in Africa, however, time will tell.