CEO Weekends: Startimes Media Cuts Decoder Prices to Up Market Share


StarTimes, a company that will now affect a 33 per cent drop on the cost of acquiring digital decoders has today announced a price reduction  in acquiring its approved StarTimes decoders expected to enable more Kenyans to access digital TV, increasing the company’s market share.

The StarTimes Pay Television Digital Box will now be retailing at KSH. 1,999 from KSH. 2,999, while the Free To Air STB will retail at KSH 4,499 from KSH 4,999. The new prices take effect immediately and will be available at the company’s retail shops and distributors across the country. Thus far, StarTimes Media has a global subscription base of over 10 million, 4 million of whom are in the 12 African countries it currently operates in.

Commenting on the new development,  StarTimes Media Vice President for Marketing Mr. Hans Han observed that the key differentiator for StarTimes in the market is its flexibility to suit consumer needs as the company makes headway to achieve its goal of ensuring majority of Kenyan households have access to digital television.

“Access to digital television is no longer a luxury, as more and more Kenyans embrace the technology. We are impressed by the headway so far in our quest to ensure the majority of Kenyan households have access to affordable digital television service. We continue to also develop value adds with the aim of giving subscribers a taste of our premium programing,” noted Mr. Hans.

To complement the offer, StarTimes will also provide each month free access to different 5 premium additional international channels apart from 13+Local channels for the Free To Air subscribers as the company seeks to further add value to the existing and potential subscribers.

The five channels include Star Novela, Fox, Sentanta Africa, AMC, and National Geographic Gold. The company is positioning its brand not only as the most affordable but also one with an enviable range of channels offering at a competitive cost which includes Sports, Lifestyle, movies, news, kid’s channels and documentaries.

The company has set a target of covering up to 90 per cent of the Kenyan population by the end of this year hence giving more Kenyans access to the affordable digital television service while ensuring subscribers get value for their money.