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Home Tech DStv’s SuperSport goes mega-digital for the FIFA World Cup

DStv’s SuperSport goes mega-digital for the FIFA World Cup

by Susan Mwenesi
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Two days to the FIFA World cup Brazil 2014 DSTV SuperSport has joined in the largest football extravaganza promising viewers Augmented reality. Real-time social engagement. Live Streaming. Behind-the-scenes pictures and videos of  DStv’s SuperSport’s expert panel, including Manchester United assistant manager Ryan Giggs.

These are just some of the digital elements SuperSport has lined up for viewers during the 2014 FIFA World Cup, starting on Thursday.

Viewers will also have engaging, interactive content across multiple platforms and not just be limited to the live broadcast on the DStv set-top box.

“SuperSport will be placing a major emphasis on its digital platforms in the build-up and duration of the FIFA World Cup,” said Brandon Foot, SuperSport’s Acting CEO.

“We appreciate the need to supply fans with the most engaging, interactive, up-to-date and shareable content in the quickest time. Fortunately, we have the team and platforms to deliver a world-class digital offering for the world’s largest tournament.”

The sport channel’s social media will play a key role in this strategy and will engage a total of  5,5 million-strong fan base across Twitter, Facebook, Instagram, YouTube, Google+ and WeChat.

SuperSport will also be seeking to leverage the power of  high-end graphics, 3-D representations of all stadiums to enable experts to analyse the game like never before. This is the first time such technology will be used on the continent.

Two digital campaigns will take place during the FIFA World Cup to ensure SuperSport is kept top of mind, one focused on awareness and will entail promotion of SuperSport’s evocative FIFA World Cup TV campaign via its YouTube channel, seeding the content to multiple social influencers and industry leaders to create talkability and awareness of SuperSport’s attributes.

The other will focus on engagement and will entail focus on real-time social engagement and content generation during key matches. The concept is leveraging off the second screen experience whereby the use of action imagery, tailored to the live event, will be used to create fan engagement and content shareability.

Also, keep an eye out for behind-the-scenes pictures and videos from SuperSport’s world-class panel of experts, including Giggs, Premier League host John Dykes and former star John Barnes.

As with all SuperSport productions, online users will be able to engage with the studio panel and live broadcast by using the hashtag #SSFootball.

Both mobile or desktop can be used to access the SuperSport website which will have its own dedicated FIFA World Cup section with in-depth information of every aspect of the event, including matches, teams, players, stadiums, cities, player and team profiles, up-to-the minute news, highlights and live streaming.

The SuperSport app for Apple and Android has recently been updated and Premium subscribers can simply log into their DStv Connect accounts and livestream every FIFA World Cup match. The App includes news, fixtures, video highlights, social engagement and much more.

SUPERSPORT LOGODStv Premium subscribers with access to a PVR will be able to view match highlights on the DStv Catch-Up service. And viewers with the new DStv Explora PVR will be treated to extended Catch-Up content totalling 20 hours of sports content at any time during the event, including multiple duration match highlights, historical World Cup matches, additional content from Brazil and full length matches On Demand from the quarter finals onwards.

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