Busy Rooms & Ghana’s Apstar Tours to Help Occupy Over 100 hotels in Africa

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WTM_Africa[4]Malta-based Busy Rooms and Ghana’s Apstar Tours, a tour operator have partnered to help 100 hotels across Ghana, Nigeria, Sierra Leone, Mali, Burkina Faso, Ivory Coast and Guinea get more more international customers.

The deal will see Apstar Tours hotles use Busy Rooms central reservation system expected to link to a wide range of global distribution partners and increase its revenue, contracting and marketing services and allow for quicker selling of product to a larger audience online.

According to Andrew Ransley, Vice President Sales EMEA for Busy Rooms: ‘We are always pleased to welcome new hotel clients to the Busy Rooms service. Thanks to Apstar Tours we have been able to quickly gain access to a wide range of different hotels across West Africa. We are looking forward to bringing these hotels new business and giving them true global online presence.’

Busy Room is a 360 degree accommodation distribution agency designed to help both accommodation providers and online sales channels to gain access to hundreds of partners through a single contract. Customers can easily and efficiently exchange all relevant content and reservation data required for the optimal sale of rooms online.

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Busy Rooms plans to work with Apstar Tours in the coming months to further connect with hotels across the whole of Africa. Busy Rooms sees Africa as a market with huge potential growth and looks forward to exploring it further.

Kwabena Appenteng, Managing Director of Apstar Tours, added: ‘I am personally extremely pleased to be signing this deal with Busy Rooms. Busy Rooms will allow these hotels to fulfil their potential by supporting them with all the services needed to grow their business.’

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba