Brace yourselfs for more video ads on your Facebook wall as Brian Boland, Vice President of Ads Product Marketing and Atlas at Facebook just announced Facebook is set to acquire LiveRail, a publisher monetization platform for video with over 7 billion impressions delivered monthly.
Founded in 2007, by Mark Trefgarne (CEO) and Andrei Dunca (CTO) and headquartered in San Francisco, with clients such as Major League Baseball (MLB.com), ABC Family, A&E Networks, Gannett, and Dailymotion, LiveRail offers a comprehensive platform for online video publishers that help them find and serve the best ads possible.
LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads. What LiveRail ultimately offers is a complete advertising solution for video publishers.
The move will help Facebook make video ads better and more relevant for the hundreds of millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. Publishers will benefit as well because more relevant ads will help them make the most out of every opportunity they have to show an ad.
“We’re very excited about the future for video publishers and marketers. We believe that LiveRail’s excellent product – known in the industry as a video supply-side platform or SSP – and Facebook’s expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone,” said Boland.
TechCrunch reports that the deal was about $400 to $500.