CEO Weekends: Gumtree, OLX & Junkmail Partner to Improve Online Pet Safety


cute-cats-dogs-pets-animals-1920x1080Gumtree South Africa, OLX South Africa and Junk Mail Publishing, competitors in the South African classifieds market  have agreed to meet and discuss online pet trade on their platforms.

Set to meet mid-July, the three firms will join animal rights organisation Beauty Without Cruelty/Ban Animal Trading to plan how to resolve issues surrounding the treatment of animals advertised on classifieds.

“We are pleased to have these three organisations around the table to address the issue of animal welfare,” says Smaragda Louw of Beauty Without Cruelty. “We’ve been in discussion with Gumtree, OLX and Junk Mail on separate occasions but this will be the first time all three will meet together.”

In a statement, Claire Cobbledick of Gumtree South Africa says they would welcome suggestions that could potentially make their site more pet friendly. “We have already taken the first steps towards improving the site in terms of animal trade, taking Beauty Without Cruelty’s recommendations under advisement, and have already implemented stricter controls and measures in terms of online pet trading,” says Cobbledick. “We are very eager to put our heads together with other classifieds’ teams to see how we as an industry can be more conscientious when it comes to online pet trading and improve our processes.”

Cobbledick has that policies have been expanded to prohibit the trade of certain vulnerable dog breeds that may be subjected to dog fighting, as well as the sale of indigenous  species such as meerkats, chameleons and African pygmy hedgehogs, and feeder animals.

“We urge our users to flag any ads or sellers that may be indicative of animal cruelty or mistreatment on the site,” says Cobbledick. “We work with law enforcement and animal welfare to investigate these ads on a case-by-case basis, but do rely solely on our users when it comes to reporting incidences that occur off-site.”