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Fashion Ecommerce Retailer Zando Launches Mobile-First & Order Tracking Site

tumblr_m6y7r29cXB1qjzanso1_500Rocket Internet-backed fashion e-Commerce retailer Zando has launched its brand-new website based on the latest technology, delivering a consistent and user-friendly experience across all devices.

The new site promises a fully responsive mobile-friendly usage, detailed order status tracking for the customer and superior page loading speed.

According to CTO Frank Birzle the new website adapts to the individual customer, “This means that the mobile site is optimized for the latest generation of mobile phones, laptops and desktops as well as tablets, but still supports older smartphones like BlackBerry, ensuring a smooth and fast browsing experience. We have also integrated all desktop functionality such as the order tracking and the “My Account” section so that they are now also available for mobile users”.

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Having optimized their content for mobile, has made heavy use of compression in order to save South Africans’ bandwidth and ensure faster shopping.

The site now offers a more comprehensive tracking function. The latest order tracking feature was developed as a means to empower customers to become aware of the status of their order at any given time. Clear, concise and friendly messages are displayed for the variety of processes that each order undergoes – from payment to processing, delivery and finally fulfilment. Furthermore, has deepened its integration into its courier partners’ systems, allowing for an improved fulfilment process and more detailed order tracking data.

- Ad- recognizes that page-loading speed is a crucial aspect of the browsing experience, and has improved loading time on its website drastically. For first time customers, the new website loads in approximately 5.9 seconds with a 1 Mbit DSL line and in 4.2 seconds with a 5 Mbit DSL line, while it loads in 2.9 seconds for repeat customers, making it one of the fastest e-Commerce websites in South Africa.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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