LinkedIn says it shares a common goal with Newsle to provide professional insights that make you better at what you do. For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.
Using disambiguation, natural language processing and machine learning algorithms, Newsle helps find blogs and articles that mention you or anyone you care about – colleagues, bosses, industry thought leaders, etc. – and notifies you seconds after they’ve published.
LinkedIn thinks this move will help you and your networks become more productive and successful. Newsle will be kept independent but will combine all the functionality with LinkedIn’s core services for both LinkedIn and Newsle users.
Founded in January, 2011, Newsle had raised $2.6M in funding from Lerer Ventures, Advance Publications and ACBJ, SV Angel, Bloomberg Beta, Maveron, DFJ, Transmedia Capital, Launny Steffens, Ellen Levy, Jon Lazarus, Paul Berry, and Rockwell and Evan Schnabel.