McKinsey’s iGDP measures the internet’s contribution to an economy as a percentage of GDP. In 2012, Africa’s iGDP was estimated to be more than US$18 billion (1.1% of Africa’s GDP) and estimated to increase by 1567% to US$300 billion (10% of Africa’s GDP) by 2025. This assumes that the internet’s impact will be at levels similar to mobile phones. A more cautious baseline projection has Africa’s iGDP rising to between 5% and 6% of Africa’s GDP, which is at par with today’s leading tech-driven economies such as Sweden (6.4%) and Taiwan (5.4%). Read more here…
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we focus on helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.