According to the founder, Frans Roelofse, the site is not just for connecting people who want to celebrate Afrikaans as a language and is also a business messaging network.
“It’s just a lekker way to communicate and to celebrate your own language” and serves “for people to communicate in the language of their heart,”Roelofse says.
Built in South Africa by an ICT firm Techsys, the site spots lightweight user interface built in AngularJS running on a load balanced API which the firm aims to launch for the public soon. The firm adds that user data can be stored in a new graph-style database to allow profiles and user interactions to be securely optimized and stored.
Roelofse was inspired from his childhood to build a platform in vernacular in a trend he refers to as digital tribalism-a segmentation to subesctions within the social media to help focus on a niche market.
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