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Samsung and Safaricom Give 3G Dongle freebies to boost smart TV Uptake

Samsung accused of child labor

Samsung has partnered with Safaricom to give each buyer of a Smart TV a free 3G dongle in a move aimed at pushing the Smart TV’s Internet-supported features such as Youtube and Skype among other content.

The Samsung Smart TV allows users to enjoy Internet content and downloaded apps while still accessing ordinary television programmes in crisp, clear quality.

At this year’s consumer electronics showcase IFA in Berlin, Samsung aim to unveil new Smart TV content including much anticipated games such as Need For Speed Most Wanted, Real Football 2014, Golf Star and services such as Skype.

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The soon-to-be-released apps will be available on the Samsung Smart TV Games Panel, providing users with a more enriched and interactive entertainment experience. In addition to that the Games Panel can be conveniently controlled by multiple devices, including the Smart Control, a dedicated Samsung Gamepad and select Samsung Galaxy devices.

Samsung Electronics Co. Ltd President and CEO Boo-Keun Yoon is expected to deliver the key note speech outlining the company’s vision for the “Home of the Future” in an address titled “Bringing Your Future Home”.

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Mr. Yoon will address Samsung’s commitment to human-based innovation and discuss how people’s expectations of the home are changing with the entry of smart technology into homes, in addition to setting out what the consumer electronics industry needs to do to bring the vision for the “Home of the Future” to life.

“At Samsung, the television is more than just a screen – it is a window to the world, providing new experiences, new discoveries and new possibilities,” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung customers will be able to enjoy even more entertaining and easy-to-use content on the Samsung Smart TV.”

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With growing interest in the fusion of fashion, design and technology Samsung has also partnered with renowned French digital artist Miguel Chevalier to create the “Origin of the Curve,” a digital art installation that will be on display at the Samsung booth during IFA 2014, from September 5-10.

The “Origin of the Curve” is composed of several overlapping arches and multiple Samsung Curved TVs showing virtual-reality artwork that shifts and transitions in choreographic movement to generative music provided by composer, Jacopo Baboni Schilingi. To amplify the multi-sensory and immersive experience, infrared sensors will allow attendees at IFA 2014 to interact with “Origin of the Curve” by creating distinct visual fluctuations of intricate colored patterns on its curved TV screens.

Samsung Plasma TVsDemonstrating the increasingly merging worlds of art and technology, the “Origin of the Curve” takes inspiration from the specific shape and immersive, living-picture qualities of the new Samsung Curved UHD TV, and is displayed in Ultra High-Definition resolution to provide a stunning and full-spectral rendering of the new Samsung Curved TV’s impressive UHD color capability.

IFA is Europe’s largest annual showcase of mobile phones, tablets, wearable technology and consumer electronics such as home appliances – televisions, microwaves, refrigerators and sound systems among others – and brings together industry giants from all over the world.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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