French phone manufacturer Wiko, launched a portfolio of ten smartphones in Nigeria and aims to take on the likes of Infinix, Windows, Samsung among others even if its coming to the market this late.
According to Marcel Van de Pas, International Business Director, Wiko Global:“Wiko is confident that our combination of stylish design, technology, quality and pricing will be a huge success here.”
Wiko is also already established in France as the country’s second largest phone maker. It’s launch in Africa follows another French smartphone and tablet maker that launched a few days ago in Egypt and West Africa and is expected to fuel competition and cut down device prices in Africa. Wiko is already available in the Kenyan market then expand across the continent. Recently, Wiko took it’s channel partners to Dubai to learn the trade and strategize how to take over the market.
The brands include Highway, Rainbow, Goa, Bloom, Sunset, Fizz, and Lenny.
Rainbow has 5” HD screen, 1.3GHz Quad-Core and 8MP camera while Lenny has a 5” FWVGA screen, 1.3GHz Dual-Core and 5MP camera. Highway runs on a 2.0 GHz Octa-Core has a Gorilla Glass body, has a super bright 5” FHD screen, 16MP back camera and 8MP front camera.
Wiko comes with SIM card adapters so users don’t have to cut their SIM as the adapters fit the Nano and Micro SIM types and can be used on the go.