Online travel agency Travelstart has launched an online campaign dubbed #DubaiNowOrNever which will see travelers book for return tickets to Dubai for just $388 as the festive season approaches.
The firm says it chose Dubai because it’s an incredibly exciting destination for both leisure and business travelers and wants to see as many Kenyans go to the city and experience the world for themselves.
“The sense of relentless ambition one feels in Dubai resonates with most Kenyans, and with Travelstart as a brand. In addition we felt there was a lot of potential to grow our share of the Dubai market, but we recognised that in order to do so we need to approach customers and “make them an offer they can’t refuse,” Bryan Kariuki, Travelstart Kenya Country Manager said.
According to the firm, before the promotion, Dubai made up about 1% of its total sales by destination compared to 5% to London and 20% to Mombasa but at the moment Dubai is now making up 4% of its sales, a fourfold increase and an indication that customers recognise how irresistible the offer is, and are taking the firm up on it.
This is not Travelstart’s first promotion to reward its customers. Kariuki says the firm is constantly offering sales and discounted tickets to various destinations but the #DubaiNoworNever is the firm’s first such aggressive campaign to be promoted across all its marketing channels. Travelstart has promoted it on Social Media to its ~200,000 followers, on its newsletter and on its homepage reaching hundreds of thousands of visitors.
According to the Telegraph, Dubai received more than 5.5 million tourists in the first half of 2014 due to its extravagant attractions that entice tourists. Apart from Burj Khalif, the world’s tallest building, Dubai’s attractions include the Dubai Mall-world’s most visited and largest shopping and entertainment complex welcomed more visitors last year than New York City for its attractions such as an Aquarium, which has one of the world’s largest viewing panels, an underwater zoo and an ice skating rink of Olympic proportions.
Other Dubai attractions include an indoor ski park with a 60-metre “mountain”, the 201-metre Dubai Eye, the dazzling JW Marriott Marquis Hotel Dubai- world’s tallest hotel, the world’s tallest twisted tower., the underwater hotel or the Water Discus Hotel , the Artificial islands, and the miracle garden among others.
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Travelstart wants Kenyans to see and experience all these wonders and even more with spending a huge amount of money. The package is open to anyone either traveling for business to go to this exciting city. Christmas comes really early with #DubaiNoworNever.
