Jumia Launches iOS App to Tap into Apple’s Growing User Base in Africa


jumiaOnline retail store Jumia has launched its iOS App which will cater for all the users holding on to iPhone and iPod Touch. This comes just three weeks after the company launched JUMIA for Windows Phone.

With this mobile application, customers will be able to browse through different product categories, add products to their cart, chose desired payment method, rate and write reviews about products. The app also makes use of geo-location to automatically select user’s country setting.

“We are delighted to release the iOS application, it’s an easy-to-use app, simply download it and enjoy shopping on JUMIA at your convenience.” Parinaz Firozi MD, JUMIA Kenya.

This App comes in fourth in the list after the Android, Windows Phone and Blackberry application and is available in English and French with a complete optimization for the iPhone 5.

JUMIA for iOS is now available on the App Store on iTunes and free to download.

JUMIA is an online e-commerce platform in Africa and a one-stop online retailer for all fashion and hi-tech needs. Products can be purchased using a multitude of payment options including cash on delivery, mobile money transfer, PayPal or credit card. JUMIA finished off a great year in 2013 by winning the award for Best New Retail Launch at the World Retail Congress, becoming the first ever African company to receive this award