Uber Nigeria Partners With SimplePay on Payments & Customer Acquisition



Uber Lagos has signed a deal with SimplePay which will see every new Uber users get two free rides by just clicking “Get Uber” button in the latest version of the SimplePay web and mobile apps.

This deal is aimed at helping both SimplePay and Uber Lagos more users and we doubt if there was any money changing hands. New SimplePay users can create their SimplePay account at http://simplepay4u.com and get the two free rides.

SimplePay CEO, Simeon Ononobi said, “This is just the start of great things that we will be doing with UBER. UBER and SimplePay are working on an integration so that UBER riders in Nigeria will be able to use SimplePay to pay for their UBER rides. This is expected to be completed in Q1 2015.”

Founded in 2013 with backing from Seedstars, SimplePay, Ltd. is a web and mobile financial services company based in Abuja, Nigeria and allows users and merchants to make and receive purchases or fund transfers instantly. SimplePay was founded in 2013 by Simeon Ononobi. In 2014, SimplePay received funding from , a Swiss-based venture builder.

The payments deal between Uber and SimplePay is the same as the one announced earlier the Uber was looking to integrate M-PESA into its service when it launches in Kenya. Uber aims to make payments seammless and even sign up more users against competitors like Rocket Internet’s EasyTaxi and India’s TaxiPixi which recently launched in the country.