Amazon to Acquire Rocket Internet’s Fashion e-Tailer Jabong in a 1.2B Deal-Reports

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Sam Wakoba
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amazonAccording to reports Amazon.com is set to acquire Rocket Internet’s fashion e-tailer Jabong, based in India for $1.2 billion deal.

The deal will be biggest acquisition in the Indian e-commerce history according to India’s VCCircle.

The reports indicate that Amazon will not shut down Jabong but run it as an independent entity. Jabong is backed by both Rocket Internet, Swedish investment firm Kinnevik and UK’s CDC.

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Amazon India’s competitor Flipkart acquired Myntra, Jabong will make Amazon in the country compete on a favourable stand and even drive sales this festive season like never before. Flipkart, founded by ex-Amazon employees has given Amazon a run for its money, this is more of a counter move for Amazon to up its fashion line.

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Sam Wakoba
Sam Wakoba
http://techmoran.com
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba
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