Popular restaurant discovery service Zomato is said to be in talks to acquire Kenya’s EatOut, a local restaurant guide and booking engine which was launched by Mikul Shah in 2010.
Though EatOut denies any such talks, of interest to Zomato is EatOut’s restaurant guide and booking engine.
EatOut regional presence
EatOut claims to have sat over 500,000 diners at various restaurants in the region and its estimated USD 10M in revenue generated for its restaurant partners since its launch. EatOut plans expansion routes to Rwanda, Tanzania, Uganda, Mauritius, Egypt, Ethiopia, and Zimbabwe are in line with Zomato’s hunger for world domination.
EatOut, as a restaurant guide is hot cake for Zomato which also believes in restaurant discovery and need to serve the public to improve their dining experiences. Both Eatout and Zomato want to be the best platform restaurant owners to advertise as they are highly targeted advertising platforms than say on Facebook or Google ads.
It makes sense for anyone who logs online searching for the best restaurant and food globally to turn to Zomato and EatOut anytime than calling a friend. The two save users time and increase the convenient for restaurateurs as they allow them to book for their dinners online and even review the restaurants and share with their friends just like Tripadvisor does for travelers.
With everyday data colelction, use of social media and the growing signups and foodie events, it won’t be long before EatOut knows Nairobi’s favourite food and even eating time or day, this data will become a very lucrative source of income for its consultacy arm as restaurant owners run to know what sells and what time. Zomato also collects data from the cafes, bars and restaurants it serves and all this is cash but at the moment we will have to wait if the deal goes through or it doesn’t!
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