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Afrimarket raises $2.3m from Orange & BIM investment fund for West Africa Expansion

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ORANGECash-to-goods money transfers firm Afrimarket has raised $2.3m (EUR 2 million) funding round from Orange and EUR 1 million from BIM investment fund to help scale the 30,000-customer firm to launch in Mali and Cameroon and scale its operations in Orange markets.

Unlike Western Union, Afrimarket transfers funds aimed at purchasing food, home appliances, health, construction among others via its network of vendors in Senegal, Cote d’Ivoire, Benin and Togo for a 5 percent commission on the vouchers sent.

Orange Group and Afrimarket last year entered into a commercial partnership to integrate Orange Money into the system to help users in Europe to pay directly  for everyday goods or services in  partner retail outlets for contacts living in Africa.

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Founded by Rania  Belkahia, Jeremy Stoss and François Sevaistre in France, Afrimarket has grown quickly, aided by  an innovative business model and broad knowledge of cross-border  transfers and African immigrant populations in Europe.

Pierre Louette, Deputy CEO of Orange, “Afrimarket is a start-up in the  development phase with an original and promising offer. It’s a good  example of the type of project that our new Orange Digital Ventures fund  is interested in investing in. We’re supplementing Orange’s existing  open innovation initiatives, such as Orange Fab”.

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Orange recently unveiled Orange Digital Ventures to invest into startups in its markets. Orange Digital Ventures follows Orange Fab, which the firm launched early last year to help start-ups grow their businesses and develop amazing products and services that benefit Orange and its customers.

Afrimarket works similarly to Kenya’s Mamamikes.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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