A partnership between Kenya Tourism Board (KTB) and Africa’s leading online hotel booking website: Jovago.com will see Kenyan hotels benefit from a wider audience in addition to having all the accommodation facilities get online booking by both local and international clients with the integrated booking between KTB’s destination website, Magical Kenya and Jovago.
The joint partnership which will be unveiled on 26th this month will go a long way in enhancement of online campaigns aimed at improving Kenya’s brand equity.
Commenting on the same, Estelle Verdier, Managing Director of Jovago.com expressed her view on the integration thus “We are delighted about this partnership which will definitely support the growth of the tourism industry by making it easier and cheaper to travel to Kenya. Jovago.com features over 1000 verified accommodation in Kenya. The rates are already negotiated, with even a greater advantage for residents, therefore supporting local tourism”