">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Tuesday, January 26, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Business

Britam to brand Nyayo National Stadium in Ksh 100 million deal

Susan Mwenesi by Susan Mwenesi
6 years ago
in Business
5 min read
0

The right to brand the Nyayo National Stadium in Nairobi for the next two years is now in the hands of diversified financial services group, British-American Investments Company Limited in a  KSh100 million deal with Sports Kenya.

Britamhas been granted the rights to brand the 32 year old facility and this includes the main stadium, indoor arena, handball and volleyball courts, basketball court, VIP room, and the stadium’s aquatic area.

With the deal, Britam will be allowed toadvertise and display its products and services within the stadium and its premises; in addition to getting sales and marketing opportunities during local and International games and other events taking place in the stadium.

Speaking at Nyayo National Stadium in Nairobi today during a media briefing to unveil the deal, the Cabinet Secretary for Sports Culture and the Arts Dr. Hassan Wario said that he waspleased to preside over the launch of the Branding and refurbishment of the Nyayo National Stadium – dubbed the Arena of Champions.

“This event is to unveil a collaborative achievement to improve sports and sports facilities in this country. Development of sports and the associated infrastructure is one of the key pillars of my ministry as envisaged in its mandate,” he added.

Dr.Wario said that his ministry had put in place policy guidelines that would facilitate and encourage all stakeholders from both   the public and the private sector to work together for the betterment of sports in the country.

Britam Director for Marketing and Corporate Affairs MuthogaNgeranoted that thestrategic partnership with Sports Kenya would significantly support the development of sports in the country.

READ  South Africa's QlikView Introduces Qlik Sense to Simplify Data Discovery

Related posts

Customer Service Lessons From Leading Brands Including CarGuard’s Trevor Smith

January 21, 2021
0

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0

Cellulant Group CEO Ken Njoroge to step down in June

January 14, 2021
0

The Fool-Proof Strategy For Business Owners To Find The Perfect Office Space

January 13, 2021
0

“We are very excited about this new opportunity. We are proud to be associated with Nyayo National Stadium, which remains an iconic facility in the country and the natural venue of choice for local and international sports tournaments as well as national celebrations and other high profile events,” he said.

He noted that Britam had identified sports marketing as one of its key strategic focus areas to grow and enhance the group’s brand visibility.

On his part, Mr. Gabriel Komora, the acting Director General of Sports Kenya said: “We are happy to welcome Britam on board. Corporate Kenya has a critical role to play in developing and enhancing sports facilities in the country. We are encouraged that Britam has taken up this challenge. It is through such strategic partnerships that Kenya will be able to inch closer to upgradingher sports facilities to international standards”.

Nyayo National Stadium, which will retain its name, remains under the maintenance and management of Sports Kenya.NYAYO STADIUM

Readers 2,324

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: BritamNyayo stadiumSports Kenya
Susan Mwenesi

Susan Mwenesi

Interested in business, technology and all things startups in Africa!

Related Posts

Business

Customer Service Lessons From Leading Brands Including CarGuard’s Trevor Smith

January 21, 2021
0
Business

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0
Business

Cellulant Group CEO Ken Njoroge to step down in June

January 14, 2021
0
Business

The Fool-Proof Strategy For Business Owners To Find The Perfect Office Space

January 13, 2021
0
Business

UAP Old Mutual launches digital last expense cover for as low as Ksh 50

January 13, 2021
0
Business

How to Use Podcasts and Online Information to Enhance Ventures

January 6, 2021
0
Business

Equity Group crosses the trillion-shilling balance sheet milestone

December 23, 2020
0
Business

Econet Group’s Strive Masiyiwa Appointed to Netflix Board of Directors

December 17, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

8 Facts People Don’t Know About Bitcoin

January 26, 2021

Stranded in Lockdown? Here Are 3 Ways You Can Make Money Via Cryptocurrencies Online

January 26, 2021

3 Tips On Avoiding Cryptocurrency Scams

January 26, 2021

5 Digital Currencies to Invest in This Year

January 26, 2021

5 Ways to Make Bitcoins More Secure

January 26, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: