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Samsung Launches E-warranty Promotion to Help Stop Counterfeit Trade

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SAMSUNGSamsung has launched a promotion dubbed “Buy and Win with Samsung” –to educate consumers to buy original products and get rewards from authorised partners and dealers.

The E-warranty service is an awareness program expected to end the Ksh.30 billion losses annually made by firms due to trade in counterfeits.

Speaking when he unveiled the promotion, Samsung Electronics East Africa Vice President and Chief Operations Officer Robert Ngeru said, “We have run similar campaigns in the past and found them to be successful, having raised the number of Samsung consumers checking and registering their products to about 80 per cent. However this means that a further 20 per cent are yet to be aware of the user and economic benefits of purchasing products covered by warranty, and this is what this campaign is about.”

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Samsung offers a 2-year warranty, applicable to all Samsung products purchased from authorised dealers and partners. Owners of Samsung products also receive free software upgrades where applicable, the 2 year warranty covers any manufacturer defects, giving consumers an avenue for recourse in the unlikely event that a genuine product purchased from an authorised dealer and/or partner is found to be defective.

To confirm the authenticity and warranty cover of a Samsung product, consumers can follow a simple one step process as follows:

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·         For mobile phones: Send an SMS: Check*IMEI number# to 22585

·         For other electronic products: Send an SMS: Check*serial number# to 22485

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The 8-week campaign will run up to 22nd June 2015, and will see winners receive various prizes including the recently launched Samsung Galaxy S6 edge, with the ultimate winner receiving a Samsung home makeover worth over Ksh.500,000.

For customers to enter this campaign, they simply need to purchase a Samsung product and register it as follows:

·         For mobile phones: Send an SMS: Reg*IMEI number# to 22585

·      For other electronic products: Send an SMS: Reg*serial number# to 22485

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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