Smartphone brand OPPO plans to invest not less than 1.1 billion KSh and hire an estimated 1,000 employees to take over the Kenyan smartphone market.
According to the Marketing Director of OPPO Kenya, Mr. Wayne Zheng, “We do not do feature phones, only mid and high-end smartphones. This means that our main competitors are Apple, Samsung and LG. Our marketing strategy is to maximize awareness and build our young and trendy global brand image.”
Last year, the 2004 founded firm said it had sold 30 million units was number 3 in both the high-end and mid-end markets in China and an 11% market share of both the Indonesian and Vietnamese markets in just one year.
In Kenya, the firm will be selling the N3, R5 and Neo 3 and the Joy Plus. In other markets, OPPO has the N1, the world’s first rotating camera phone, and the Find 5, the world’s first full HD Smartphone and the Find 7, the world’s first smartphone able to capture 50MP Ultra-HD photos, and the VOOC Flash Charging technology, the world’s fastest charging system running on its in-house Android-based ‘ColorOS’.
The firm is also in talks with mobile operators, dealers and large distributors to help it take over the Nairobi region, with later expansion aimed at other major towns before it enters the neighboring countries and the East African Region at large.
