Social media has made it easy to spread any form of news everywhere. Although people may like your memes and articles, how exactly do you make use of your social media platform for your business? As long as you are an entrepreneur, your biggest challenge is to grow your startup and ideas, one of the only ways of doing this is by creating a strong online presence. Here are some of the tips that will help you.

Consistency is key: Dedicate some time for you to post your social media campaign every once in a while. Make a plan for what you are going to post and think about the message you want to send out to your audience. You cannot be the person who appears once a month and expect to sell your product.

Use all social networks: Instagram and Facebook alone will not do the trick for you. You may have a social network that you prefer over others, but it does not mean that all of your followers feel that way. If you want to be successful with social media then you need to post across all networks. This means you need to be your own social media manager and manage different social media sites including Twitter, LinkedIn, Facebook and Instagram.

Optimize content for each platform: Maintaining accounts across all of the major social media platforms doesn’t mean posting the same thing on four different sites every day. It means formatting content specifically meant for each platform. You need photos for Instagram, long posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter. All of your posts should be different, even if they are delivering the same message.

Share at the right time: Remember that the content you’re sharing needs to reach as many people as possible. This means you need to know when the crowd is online and active so you can share your content. Create a posting schedule so that you know at what time you will post your content. Some social media platforms have information spots that will help you such as Facebook insights that are designed to aid you know your audience.

Pay to play: You may think that paying for likes and follows is a rip off but this is one of the best ways to promote your content to a micro-targeted audience on social media. At a very small fee you can pay to promote your content into the news feeds of social media users. When you use this step, you are guaranteed visibility from relevant audience. If you haven’t done so already, now is the time to start shifting your budget to experiment in this area, whether on Twitter, Facebook or another network.