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Safaricom to Launch eCommerce Platform, Masoko

Kenya’s telecom giant, Safaricom is set to launch e-commerce platform, Masoko in the coming weeks, TechWeez first reported the development.

The platform would provide an avenue for local merchants, including supermarkets, and customers to interact and trade in a bid for Safaricom to boost its M-Pesa payments platform (Lipa na M-Pesa).

Like other general ecommerce platforms, it will stock various items from tech to fashion and food products.

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While the internal testing phase for Masoko will be launched today, July 27, with a 50-percent off offer for employees on all fashion items, it would be launched to the public before the end of August.

Masoko comes with a number of advantages that would give it an edge over big players like Jumia and Kilimall.

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With Sendy for logisitics, Safaricom’s deep pocket – as it controls close to 70% of Kenya’s stock market, millions of Safaricom subscribers – who will all be turned to Masoko customers, as well as Lipa na M-Pesa for online payments, they are coming fully ready to take on the market. Jumia and Kilimall sure have a lot to deal with in a few weeks.

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