OnePlus today announced that it will launch a smart TV and it’s called OnePlus TV. The Chinese phone brand is now moving on to TVs having won over smartphone users around the globe.
The smartphone maker didn’t provide any other detail regarding the device, but said it’ll follow its “burden-less” design philosophy:
OnePlus TV is an extension of the brand’s ‘Never Settle’ mindset. The OnePlus TV will feature smart capabilities coupled with the company’s ‘burden-less’ design philosophy to offer users a smooth and connected experience.
In October 2018 it announced plans to enter the smart TV market, continuing its aim to “improve the human experience through simplicity, efficiency, and intelligent functionality”.
OnePlus founder and CEO Pete Lau said that while the wider technology industry has advanced rapidly over the past decade TVs have been left behind, describing them as “conventional and cumbersome”.
This is definitely a natural progression for the OnePlus brand as its entry into the smart TV market allows the company to bring together its high-quality hardware and seamless user experience with a minimalistic and timeless design.
The Chinese phone brand had taken a long time for deliberation and soliciting ideas from the company’s fanbase for a suitable name, and OnePlus finally revealed the name of its long-in-the-works TV.
The competition run by the company that allowed fans to name its new device has now come to a close. 10 winners listed below were selected and they have all won a set for being picked.
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Notwithstanding all those suggestions, the firm decided to simply call their smart TV the ‘OnePlus TV’ saying it’s “simple yet to-the-point.” A community representative confirmed the name on the OnePlus forums, saying, “We believe there’s no other name that can best represent our value, vision, and pride than naming it with our own brand.”
OnePlus also unveiled the OnePlus TV logo, which is a OnePlus logo with the word “TV” next to it. For this, the company was “inspired by classic geometric progression, which can be seen from so many classic art forms, such as the ancient Hindu symbol, the mandala, and the famous ancient Greek temple.”
“Looking closer, you can tell that we’ve used the same thickness for both logo and the letters to ensure aesthetics of ‘symmetry’ and ‘unity,'” the company explained.
A recent filing with the Bluetooth SIG, however, suggests that the OnePlus TV will run Android and use LED panels in sizes between 43 and 75 inches.
Although according to tipster Ishan Agarwal, the OnePlus TV will be using LCD panels instead of better OLED technology. This will make it possible for OnePlus to keep the price down and offer more value for money offer compared to the likes of Samsung. Its competition will be TV sets like the Hisense B7500.
OnePlus has not offered a timeline on when the TV will launch but some rumors say that the sets will launch in late September.
Although according to a tweet made by the OnePlus 7 Pro account, the TV is set to launch on September 19.
This is considerably close to the rumored OnePlus 7T launch which is tipped for 15 October, although we never know, the two launches might be combined.
Just the other day, OnePlus’ rival Honor launched its VISION smart TV with a pop-up camera at Huawei‘s developer conference. In the meantime, Xiaomi has been selling smart TVs since 2013 and entered the Indian market last year with customized software that works with local cable services and set-top boxes. We’ll have to wait and see what OnePlus brings to the table to differentiate itself from the crowd.
