Thursday, August 18, 2022
Thursday, August 18, 2022
Home Mobile Android 10 | Google is Ditching its Sweet Tooth with the Android Rebrand

Android 10 | Google is Ditching its Sweet Tooth with the Android Rebrand

by Feritter Owich
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Android 10 is the official name for Q instead of a dessert

Android 10 is the official name for the next major version of the OS, which previously has been known as “Android Q”, and is expected to launch in the next few weeks. This sadly means that the era of Google using dessert names as the official brand for each major Android release seems to be over.

Google has decided it will no longer use dessert names for future Android versions, and in a blog post announcing the change, Google says the decision to switch to a numbering scheme was to make it clearer which version of Android is newer, especially for the global market. 

The company notes that the change is largely due to how some letters, like L and R, are indistinct in some languages.

“So when some people heard us say Android Lollipop out loud, it wasn’t intuitively clear that it referred to the version after KitKat,” it adds in the blog post.

“It’s even harder for new Android users, who are unfamiliar with the naming convention, to understand if their phone is running the latest version.”

Hence, Android 10 is this year, and we should anticipate Android 11 next year. This is rather sad news for the many sweet-toothed-long-time fans.

Android 10

Apart from the new naming practice that ditches the iconic dessert-themed OS codenames, Google also changed the Android logo and tweaked the Android font. There’s a new, more modern, color palette, too, which Google says it will use across Android going forward.

The old-school “bugdroid” robot has also had a bit of change, it now only shows its head, rather than the entire body. Yes, the robot’s body is gone for good.

Another change is that the “android” wordmark has now been thinned out, added on stems and selectively gotten some of its corners rounded. The canonical version of the new Android logo has letters in black (or white for contrast) and robot head in green, but Google is expanding the brand’s possibilities with a new color palette that can be applied to both parts. Although it’s still in lower-case, and essentially similar to the last redesign from 2014. More evolution than revolution, but it’s definitely a change.

Top to bottom; Google’s original Android brand, the 2014 refresh, and the 2019 version.
[Source: Androidcentral]

Notably, Google has made a permanent addition to the wordmark: the Android name will now always be accompanied by the “bugdroid” robot head. The wordmark will no longer be seen without the head somewhere adjacent, be it directly to the right (as shown above), directly above (shown below) or somewhere in the proximity if put in a larger branding context.

Considering that the body is now gone, Google is making the Android head more expressive and anthropomorphic. Meaning that you’ll likely see the Android head with eyes and antennas in different positions to evoke different emotions.

Android robot expressions

Google hopes to be extra playful with the robot head to compensate for no longer having the whole body to move around.

The firm is keeping the previous brand’s assets available under the same Creative Commons license as before for those who still wish to use the full robot. But the major difference here is that there’s no new version of the full robot with the new color scheme.

To be honest, most of us don’t really feel bad that the “bugdroid” lost its body but we’re going to miss the dessert Android codenames. Mostly because food-name codenames are more meaningful and memorable than generic version numbers, like 4.4 or 7.1.

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