The 3 Keys to Making Your Brand Personal


The principle behind marketing is anchored on making a connection with your audience. If you have a great product or service that aligns with their needs, you will need to bridge these needs with your brand. Often, people are more motivated to engage a business when they know that such a relationship is beneficial for them.

But in most cases, people can be compelled to purchase something from you if you are able to strike a chord within them. There are emotional triggers that enable your audience to see what you are capable of bringing to the table. It’s the way you connect with your audience on a more personal level that brings in sales and creates a loyal customer base.

That said, here are a few strategies you might want to consider when you’re building a personalized brand.

1. Brainstorm for an audience-centered brand kit

In today’s business landscape, you’re in a tight position to compete with other companies within your market. Success is assured if you’re able to create a brand that stands out. This is something you should spend a lot of time brainstorming. Developing your brand kit involves knowing what sets your business apart from all others.

For this, you need taglines, logos, fonts, and other creative elements that will set the tone for your brand. You would want all these to focus more on what you can contribute to your potential clients’ successes, so make sure your brand personality is focused more on your audience rather than on yourself.

2. Determine the best platforms to use

Once you have crafted an engaging brand identity, you will need to identify the platforms you can use to promote your product or service. Building a website for selling your products is obviously a great way to start. You just have to create content that’s relevant and valuable to your audience.

Blog posts and visual content such as videos and infographics can be crafted in a way that shines a light on the most critical issues your audience is facing. A social media campaign can also maximize the effectiveness of your messaging. You can curate content that’s relevant to your audience or share content from your website.

3. Humanize your advertising and marketing messages

Personalized branding, in essence, is you talking directly to potential clients the way friends talk about personal issues over beer and peanuts. Humanizing your brand enables you to understand and engage with those problems that really matter to your audience. That said, your messaging should highlight how life-changing your product or service can be for your audience. 

You should aim to put a human face on your brand through testimonials, reviews, and dramatic content for both digital and traditional marketing campaigns. If you need help along these lines, you can tap companies like EraserFarm Tampa that specialize in emotional branding. Attending industry events can also provide you with a great avenue for connecting with your audience directly.

Success in your niche will depend on how well you communicate your brand message to your audience. People are more interested in what you can do for them, so make sure to put your best foot forward in building a brand that’s able to tug at your audience’s heartstrings.