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10 Benefits of SMS Marketing

by Fredrick Gitaka
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With the advent of the mobile phone, SMS (or Short Message Service) Marketing has become one of the biggest forms of advertising in the world. Companies like Calbulk SMS report that SMS marketing can easily target a large number of audiences at a go and has huge impact on reaching more users easily and instantly.

SMS or simply texting, has become important to marketing just like print, TV, radio, social media and brochures. The benefits of SMS marketing makes it a great choice for any kind of business looking to reach more of its customers.


It doesn’t cost much to run an SMS Marketing campaign. Whether you are sending a single message to a customer or sending bulk messages to hundreds or thousands of customers, the cost will never be a problem. SMS  is much more affordable compared to other marketing options, such as Facebook ads, Google ads, Banner ads, Email marketing among others.

Wider Reach

Cell phones and other mobile devices have become cheaper and therefore used by hundreds of users from across the globe. Running an SMS marketing campaign, therefore, is an assurance of a wider reacher compared to other platforms such as email newsletters. Every business can benefit from SMS marketing as the mode reachers everyone and there is an assurance that the messages will be read. 

Marketing executives only need to identify their demographics, draft proper messages and then share them with their audiences and can ask for feedback if needed.

Great For Customer Engagement

SMS marketing enables users to engage with their customers more and makes big corporates accessible to all their customers regardless of the customers success. SMS makes individuals be part of the business no matter how far or how big the firm is. SMS makes customers feel that the company remembers or actually knows them. 

Great ROI

SMS Marketing has a great return on investment when done right and to the right demographic.

For example, the British motor racing circuit Silverstone sent a text message to 45,000 people in their database, inviting them to buy tickets for an upcoming Formula 1 race. Just this single message resulted in 680% ROI.

Therefore, SMS marketing can result in massive results when executed carefully. SMS marketing can be used by firms of any size and even reporting is easier than other marketing campaigns. 

Generate word of mouth

You also use SMS Marketing to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.

Improve communication

SMS is a great tool in building relationships because communication is key to building any long term relationship be it in business or romantic relationships. Because it is instant and personal, SMS Marketing can be of great benefit for promotional offers, deals and gratitude messages to your customers.

Apart from improving communication, SMS Marketing is easy, fast and reliable and can be used to target any demographic in the society.

 Opt-In Option

With the opt-in option, SMS Marketing can help a user build their database fast and reliably. It can allow customers to hear from you, or follow up a sales process you had already started. You can send your clients new offers, new products or any events right away. Calbulk SMS Bulk SMS offers you Promotional Bulk SMS that can be used for Brand Promotion, Offers, product marketing, and general awareness.

Opt Out Option

Calbulk SMS specializes in bulk SMS services to schools, churches, NGOs, SACCOs, SMEs, corporates and other organisations. The firm allows a business to give its customers an opportunity to unsubscribe from further text messages and prevent spamming according to Data Protection Laws. These allows businesses to also take stock of how many customers are still left in their database.

Fast Delivery

SMS Marketing is instant and once sent, customers cannot reverse it easily. It can also be stored for future reference and if customers reply, feedback is also instant unlike other forms of marketing.

SMS marketing also requires very little prep time and there are no materials to gather or printings to wait for. There are no designs to complete or people to contact.

The only thing you need to do is come up with your message and send it away to your customers. And, because we already know that texts are far more likely opened than emails, you can be certain your customers will see your important news as quickly as possible.

Higher Open Rate Than Emails

SMS marketing is effective because texts have 98% to be opened when received by your customers, therefore, giving SMS a higher open rate than any other advertising options. SMS marketing doesn’t go ignored, unlike spam emails and brochures. Businesses need to use SMS more because there is a high likelihood that their customers will open and read text messages and respond to them if needed.

More Benefits of SMS Marketing 

Regardless of what industry your firm or business is operating in, SMS Marketing will never fail you. It’s great for business, it’s great for friendship and it’s great for any form of personal communication. Though SMS is not as trendy as social media, it does get results quickly and its benefits are instant. Users who also need quick feedback need to try out Facebook. SMS marketing will give your business that extra edge it needs to stand above all your competition.

Best Bulk SMS Solution In Kenya

 Register here on Calbulk SMS and send bulk SMS cheaply from 0.4 per SMS. You can send one SMS at a time or thousands of messages all at once. The platform allows you to send dynamic SMS and personalized messages from your secure online messaging dashboard.

The dashboard allows you to upload contacts from Excel, upload a message from Excel with different fields, group your contacts into customers, employees etc and complete with your unique company name.

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