The deal will see Afripods distribute podcasts produced by Portable Voices Podcast Network as well as co-produce future “Afripods Original” podcasts through Afripods platform and all other distribution channels available pan-Africa and internationally.
Allan Niongira, Portable Voices Founder said ‘‘We’re excited about this new partnership with Afripods. Podcast consumption is really growing in Kenya and across Africa, this new partnership allows us to continue producing more local podcasts.”
Portable Voices sees Afripods as its distribution partner able to help it reach more listeners and content creators across the region.
Henrik Barck, Founder & CEO of Afripods said ‘’ We are very happy about this partnership with Portable Voices which is our very first such agreement. Allan with his team has made a great impression on me and we look forward to work closely with his team under our “Afripods Studios” concept going forward.
Over the past decade, there has been a steady rise in podcasts in Africa. Podcasts have become mainstream way for people and even businesses to share their message with the world. In fact, according to recent data from Buzzsprout In 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting.
‘’This data is a clear indication of how huge the market for podcasts is especially in Africa. Audio format is proving to be quite lucrative and is time for marketers to crystallize the sense that podcasting or audio content is an important and powerful marketing platform, ’’ Nixon Kanali, Portable Voices Co-founder said.
In May 2019, PortableVoices opened its first podcast recording studio in Nairobi. The studio serves as an open space for publishers, broadcasters, entertainers, and business information providers to produce high quality encrypted digital audiobooks, podcasts and radio programs.
PortableVoices has also announced plans to expand and modernize the studio to cater for the increased demand for its services. Afripods app is available for Android and iOS. PortableVoices content can be searched in any of the apps. The podcasts are also available on the Afripods website www.afripods.com