There are so many online shops on Instagram but how do you promote your products properly?
There’s no point of posting products online that never sell, so at the end of the day you need to plan and implement certain actions. Most customers need to be convinced before they buy a product so your content needs to be captivating and you need to think like a customer before posting anything. There are so many online businesses and these tips are probably the only things that will set you apart.
1. Build a creative profile
Have a creative profile which will be visually appealing and easy on the eyes. Do not forget to make your bio interesting and have a bio that welcomes your customers and tells them a little about your company and what they are to expect.
2. Have a consistent brand message
Your brand needs to be known for something and the only way you can do that is buy creating a consistent message that you are known for. Have a unique style for your highlights, you can do this by making your page look clean and all uniformed. Make sure all your posts have a logo, that you use a colour scheme that will be visually appealing and too loud. Generally people like things that are easy to read and not too loud plus very clear photos.
3. Use the right hashtags
Create a hashtag that is easy to find and that represents your brand, something that when someone clicks on it’s easy to reach a larger audience. You can also use a hashtag that you know people are more likely to search basically use hashtags that will help you to be discovered when people search Instagram for your product or service.
4. Develop content that can turn into a relationship
When you’re a commercial platform people will most likely just know you for selling products but nothing more than that. To create love for the brand you need to create content that’s not always trying to sell something but also entertains or informs. This way you might have customers that are usually dormant but will now be engaged and interested in your page for more than just sales.
5. Develop a friendly brand voice
Develop a personal voice for your brand to connect with your followers on a human level. Using emojis in your captions helps make your brand more personable and approachable, like a sales professional in a store.
6. Share your company philosophy and passion
Apart from selling products what is your company known for? You should tie your passion with what you are selling. What does your company stand for? what are the beliefs and values that you actually run by?
7. Appreciate your brand advocates
Brand advocates are people who genuinely like your products and occasionally post on their stories and talk about your products. These are the people who constantly send you messages and love your work. Appreciate these people on your stories, occasionally do giveaways so that your clients understand that loyalty is rewarded.