StarTimes will be showing the ABB FIA Formula E Championship races live in season six across Africa.
The ABB FIA Formula E Championship has entered a partnership with StarTimes. Startimes will be showing remaining races of the current season. All the matches will be live across its linear and digital channels in Africa.
The new broadcast partnership will see the electric street racing series screened in 37 countries across the African continent, including South Africa, Uganda, Nigeria, Kenya and Tanzania.
StarTimes has a strong presence in Africa part of the 30 countries the company is in operation. As of July 2019, StarTimes recorded about 26 million users who access and use their services. With the advantage of the huge presence, it will provide comprehensive coverage of Formula E on their flagship channel StarTimes Sports Premium. It will as well feature on the StarTimes ON OTT platform.
The future of the Formula E races in Africa
This partnership is beyond just coverage and to give our users the opportunity to watch the races live. The company hopes to expand its reach with Electric car rasing. They project the race as the future of motorsport in Africa.
Hugo Lavell, Head of Media & Distribution at Formula E, said: “As we enter a new year of electric racing, it’s fantastic to be able to announce our expanded reach with races being aired live across Africa on StarTimes. The season is very unpredictable and action-packed at the start. As at now, we are extremely pleased to be bringing comprehensive coverage of the race to more fans with this new and exciting partnership.”
“At StarTimes, We are very happy to give our users the opportunity to watch Formula E races live. Electric cars are the future of motorsport. I think our cars have great potential in Africa as it combines new technologies and intense competition. At StarTimes we constantly seek to bring the best content to our users and with Formula E. Our fans are going enjoy great motorsport races.” Said Shi Maochu, StarTimes Sports Director.