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4 Tools You Need To Have To Create Quality Social Media Content

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Every time you want to create quality social media content, you’re obviously working with the intent of marketing.

You could either be trying to generate more leads, grow your brand or increase engagement. Whatever you’re trying to do you need great content. Social media has become highly competitive so the only way to actually create engaging material is by creating a variety of formats that are more likely to work. There are different tools that you can use to make your life a lot easier and to make your content look a lot more appealing as well. Here are the tools you should try to create quality content.


There are a variety of video apps in the market but many are not designed to help market products and animoto makes it easier to create marketing videos. Social media favours videos a lot of the times because it means that your audience is more likely to spend more time on that platform which obviously means more traffic. Animoto comes with different templates such as tutorials and testimonials which are easy to customize and design especially if you’re a first time user. In case you don’t have a gallery filled with images then you’re in luck because it enables you to create videos using their library that has over a million videos, images and licensed music that you can use to create a unique video.

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If you’re currently not using canva for your campaigns you need to get as soon as possible. On most social media platforms, images perform better than texts, canva helps you create visually appealing images for your social media platform. You can either upload images from your gallery and even add texts while doing so. The best thing about it is that it’s totally free and you access to designing features for free of charge. Once you’re done, all you have to do is download your work and upload on your social media platforms.


Do you want to understand your target market better?BuzzSumo enables you to find the best performing content on any topic or website. If you want to create content around a certain topic all you have to do is enter the topic in the search engine and the tool will return a listing of posts on the subject that have seen the most social media media shares over the last week, month, year, etc. You can also filter these results based on content type, word count, and even country. You’re able to understand where you can get more sales opportunities as it has listening tools which provides you with data of what people are saying about your business in the online community.

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While growing your business, you need to know what your competitors are doing and instead of checking up on them one by one you can just use Feedly always makes suggestions of similar sites or social media platforms that are doing something similar to what you’re doing then you can see what you are up against. You can also save the sites that you’d like to keep track on and monitor depending on the ones you deem highly competitive.

Are there any other tools we’re missing?

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Vanessa Waithera
Vanessa Waithera
Vanessa Waithera is a young writer from Daystar University. She has been a writer for 7 years and enjoys it as a hobby and passion. During her free time she enjoys nature walks, discoveries ,reading and takes pleasure in new challenges and experiences. Contact: [email protected]

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