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Instagram Creators May Soon Earn Money Using IGTV

Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination.

After IGTV monetization tools were spotted in testing in February, Instagram has recently confirmed that it’s reaching out to a group of selected creators in order to invite them to participate in the initial testing of in-stream ads on their IGTV videos.

As reported by Bloomberg:

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“Instagram started reaching out to its top video creators…., asking them to partner on ad tests. Those in the program will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter. The company will start testing the ads….” 

The initial test of IGTV’s monetization tools was spotted a while ago by app researcher Jane Manchun Wong who posted these images of the process on Twitter.

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IGTV monetization
image: twitter

As noted in the description:

“You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.”

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