For International Female Orgasm Day, Pornhub chose to shed light on the orgasm gap: only 40% of women in heterosexual couples reach orgasm.
Knowledge is power. And while we are all well aware of the gender pay gap that still causes women to earn up to 20% less than mean for a similar position, not enough of us know and talk about another significant issue: the orgasm gap.
For heterosexual couples, men typically orgasm 95% of the time. That number drops to under 65% for women, according to a 2016 study from the Archives of Sexual Behavior.
This is the reason why, on the weekend of August 8, the International Female Orgasm Day, Pornhub and creative agency Bar Ogilvy, decided to take a stand. During the entire weekend, Pornhub interrupted the videos most viewed by straight men at the 40% timestamp, to highlight how approximately 40 percent of cishet women don’t orgasm during sex with their partners.
“Researchers demystified the female orgasm decades ago by highlighting the importance of clitoral stimulation and foreplay for women to reach The Big O. Yet, in straight relationships, women are still getting the short end of the stick in nearly half of all of their sexual encounters.” – Corey Price, VP of Pornhub, explained in a press release.
On top of the stunt, Pornhub also shared a video providing more information on the Orgasm Gap and lunched the endtheorgasmgap.com landing page where women could “reward” men who made them orgasm with an official certificate.
“In a time when women are working towards equality on many fronts, the orgasm gap struck us as a somewhat overlooked matter. This proved to be very motivating for our creative team.” – said Nuno Riça and João Amaral, creative directors at Bar Ogilvy.