South African retailer Pick n Pay has announced plans to launch a virtual mobile service dubbed PnP Mobile. The service promises to offer customers “more data for less”.
Pick n Pay CEO, Richard Brasher, did not disclose much information on how the company plans to go about it. He however said that South Africans can expect to see two new mobile virtual network operator (MVNOs) brands – PnP Mobile and Boxercom.
Subscribers of these services will enjoy benefits when they support Pick n Pay or Boxer stores.
Brasher said, “If you join Pick n Pay Mobile or Boxercom and you shop in our stores, you are going to get more data for less, and in some occasions, you are going to get it for free.”
He added that the new venture arose after the firm identified a strong need for affordable mobile data.
“Data is the oxygen of individuals and communities. Data is now the elixir of life,” Brasher said in the company’s recent results presentation.
The firm will soon announce its partners and how they plan to go about the venture.