South African retailer Pick n Pay has announced plans to launch a virtual mobile service dubbed PnP Mobile. The service promises to offer customers “more data for less”.
Pick n Pay CEO, Richard Brasher, did not disclose much information on how the company plans to go about it. He however said that South Africans can expect to see two new mobile virtual network operator (MVNOs) brands – PnP Mobile and Boxercom.
Subscribers of these services will enjoy benefits when they support Pick n Pay or Boxer stores.
Brasher said, “If you join Pick n Pay Mobile or Boxercom and you shop in our stores, you are going to get more data for less, and in some occasions, you are going to get it for free.”
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