Wednesday, August 10, 2022
Wednesday, August 10, 2022
Home Columnists How to market a business on Instagram – the right way

How to market a business on Instagram – the right way

by Fredrick Gitaka
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Instagram has developed into a crucial marketing platform that hosts more than 25 million businesses worldwide. This popular social media site is used by 72% of teenagers around the world. However, growing your business on Instagram isn’t always a walk in the park. You have to spend ample time learning about different social media marketing techniques, then implement those that suit your brand.

Instagram has a variety of marketing tools that you can utilize to increase followers and improve sales. Business owners can reach thousands of potential customers by employing some simple IG marketing tricks.

Here are 4 ways you can market a business on Instagram the right way:

  1. Switch to Instagram for Business

If you’re currently using your personal IG account to market your business, it might help to convert it into a business profile. Instagram for Business provides numerous perks that online marketers can utilize. For instance, it allows users to create Instagram ads and publish them easily without having to rely on Facebook’s marketing tools. Using a business profile also makes it easier for your followers to reach out and make inquiries by using the contact button. As icing on the cake, users can take full advantage of Insights – an IG analytics tool that offers in-depth statistics about how followers interact with your posts.

  1. Buy genuine Instagram followers

Growing your brand on Instagram can be a real struggle. If you’re finding it hard to get more followers and boost sales on IG, you should consider buying Instagram followers from a verified site. There are numerous ways you can purchase followers, views, likes and even comments for your Instagram account. In fact, Bumped has this guide that helps you choose the best websites to purchase Instagram followers. This will give you an edge over competitors and boost your business significantly.

  1. Partner with influencers

One of the fastest methods to increase your Instagram followers is through influencer marketing. Social media influencers are popular personalities who have already built a huge online audience. They often use their charm and likeability to promote different brands. Needless to say, influencer marketing is extremely effective especially on Instagram – the key is to partner with the right person. Ensure that the influencer you select to promote your business has a huge target audience. It’s also important to discuss nitty-gritty issues such as the frequency of posting promotional ads and their charge rate beforehand. 

  1. Create a branded hashtag for your business

Branded hashtags are effective marketing tools that can enhance brand engagement and grow your Instagram profile. The easiest way to create an interactive branded hashtag is by capturing your business slogan or brand promise. For instance, if you operate a bakery shop, you could include a #slicesoflife hashtag whenever you post on Instagram. Each time users post on IG using your unique branded hashtag, they inevitably provide free advertising by unveiling your business to other people. It’s very easy to implement this effective marketing model and make it work for you. 

When executed properly, the marketing techniques discussed above can help grow your business on Instagram the right way.

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