According to the statement signed by Barrister Reginald Obiakor, Mr. Ekeh’s SSA on Legal Affairs, Mr. Ekeh has no investments in HealthPlus or in the PE firm Alta Semper but he knew the funders long before he met Mrs. George as Alta Semper had approached Konga for a partnership and possible investment before Mrs. George approached Ekeh.
Mrs. Bukky George first contacted Mr Ekeh via SMS on March 31st, 2020 at 4.13am and Alta Semper has previously worked with Chidi Okoro and this was unknown to Ekeh until he read of it.
Ekeh was not part of the investors’ plans to have Mrs. George removed from her as HealthPlus CEO. According to the letter, Mr. Ekeh’s only offence was his advising her to settle her misunderstanding with her investors in order to save her business and to avoid damaging investor confidence in HealthPlus and other Nigerian startups.
‘‘Mr. Ekeh feels extremely sad that he has to publicly explain his business relationship with Mrs. Bukky George, founder and CEO of HealthPlus and her investors – Alta Semper. She is a respectably married woman, a mother and a sound entrepreneur. But it is critical that we set the records straight for the benefit of posterity. For the records, Mrs. George had first contacted Mr. Ekeh via a text message at 4.13am on the 31st of March 2020, introducing herself and requesting a time to call him.
‘‘He replied her at 8:45am and asked her to call at 10am. She called and they spoke. She told him how she has followed his very successful entrepreneurial story for years and would like him to mentor her. She also requested that he assists her finance her importation of Personal Protective Equipment (PPE) with well over $1m and that she could share the profit with him 50/50. But as an experienced businessman, Mr. Ekeh wanted more knowledge about her business before committing funds. Mrs Bukky then spent about 30 minutes, telling him her life history.
As a backstory, HealthPlus was founded in 1999 by Mrs. Bukky George, and has over 80 retail outlets, making it one of the largest specialty retailers in West Africa.
In March 2018, HealthPlus raised $18 million from Alta Semper to help it expand its store footprint, hire fresh talent, develop regional distribution centres in commercial hubs across Nigeria as well as selectively explore private label and e-commerce initiatives.
Mrs. Bukky George remained as CEO of HealthPlus to steward the business through its next phase of growth and development. The investment into HealthPlus was to enable healthPlus to capture the pent-up demand for high-quality yet affordable healthcare and professional beauty supplies by developing regional distribution centres in commercial hubs across Nigeria, as well as developing a wholesale channel and investing in private label and e-commerce.
Mrs. Olubukunola Adewunmi (Bukky) George, FPSN, is a Nigeria and UK-trained pharmacist with over 25 years of experience in the pharmaceutical industry, who has organically grown the business into the leading pharmacy chain and retailer of beauty supplies in West Africa.
HealthPlus provides healthcare products such as prescription and over-the-counter medicines, nutritional supplements, natural remedies, home medical equipment, mobility aids and pharmacy services. It employs over 700 people which includes 150 pharmacists, with at least two pharmacists dispensing prescription medicines and providing counselling, free health screenings and value-adding pharmacy services at each pharmacy.
HealthPlus operates branches in residential areas, shopping centres and airports across 11 of the 36 states in Nigeria and is one of the highest brand recognition and ratings of any consumer company in Nigeria.
Commenting on the investment at the time, Bukky George, Founder & CEO of HealthPlus said, “We believe Alta Semper is the right partner for our next stage of growth. Alta Semper’s focus on the healthcare sector, as well as its ability to invest patient and flexible capital, will allow us to grow strategically across Nigeria and further our mission to provide high quality and affordable healthcare products and services to a market that is large and growing. Our vision is to be Africa’s #1 for pharmacy, wellness and beauty. We believe we have found a partner who can help us achieve this goal over the coming years.”
Bukky was right about Alta Semper. Alta Semper was founded in 2015 by Afsane Jetha (former Managing Director of the Africa Private Equity platform at the Duet Group), Ronald Lauder (Former US Ambassador to Austria and current Chairman of Clinique Laboratories) and Richard Parsons (former CEO of Time Warner Group and current Chairman of the Board of the Rockefeller Foundation). Alta Sempa had in 2017 invested in into Macro Pharmaceuticals in Egypt.
Alta Semper’s Managing Partner and CEO Afsane Jetha was excited about the partnership with HealthPlus too.
“We believe HealthPlus is well-positioned to take advantage of the grossly under-penetrated Nigerian pharmacy retail market and meet the growing demands of Nigerian consumers, as well as to expand regionally into neighbouring countries. We believe that this is an opportune time to enter the Nigerian retail market and invest into a market-leading player such as HealthPlus, which presents a unique risk-adjusted entry strategy, given its existing size and geographic scope.”
Jetha was also impressed by Bukky’s management prowess and business acumen.
“We are looking forward to working closely with Bukky George and her team to further unlock the Company’s growth potential,” he added.
However, things were not so for some time and Alta Semper brought in Chidi Okoro as a Chief Transformation Officer (CTO) starting September this year. Mr. Okoro is a licensed pharmacist and management executive with over thirty years of multinational and multisector experience, spanning leadership roles in pharmaceuticals, personal care, food, and telecommunications.
As a CTO, Mr. Okoro’s mission was to optimize day-to-day management and elevate the business to novel scale and profitability. The founder of the Company Mrs. Bukky George would remain a director and a shareholder and not CEO.
According to Alta Semper Capital, which controls the majority shareholder of HealthPlus, this appointment was simultaneous with its desire to inject fresh capital into HealthPlus to accelerate growth and utilize emerging opportunities in healthcare.
Alta Semper claims Bukky was hard to work with and we will get back to that later. However, Bukky sees Ekeh’s hand in her fall, which is not the truth. Ekeh continues to clarify below.
Impressed by her journey, Mr. Ekeh was excited to assist her to make some funds available to support her business.
‘‘Mrs. George passed across her Chinese contact and Mr. Ekeh forwarded it to his consultant in China. The consultant came back a few hours later to inform that the company Mrs. George was looking to do business with was into agricultural trading and was not worth more than $250,000. Over the next two days, Mr. Ekeh had spent over three hours, speaking to various contacts in Nigeria and the US on her behalf. At the end, he had discovered no PPEs existed. It would have been a disaster. However, owing to the due diligence he carried out, Mrs. George did not lose any money and she thanked him for investigating it.
‘‘A few days later, Mrs. George requested a loan of N2bn to support her business in meeting growing demands during the severe months of the COVID-19 pandemic and promised to pay back. She claimed God sent her to Mr. Ekeh after she failed to secure assistance from some well-known Nigerian Yoruba billionaires. At this stage, he had asked for the configuration of her investors because you cannot extend a loan to a corporate body without a Board resolution. It was at this point that she mentioned her PE investors – Alta Semper and the issues she was having with them.
‘‘The Executive Management of Alta Semper are well known to Mr. Ekeh because they wanted a partnership with Konga after the company announced the launch of Konga Health in June last year. They wanted to plug into Konga’s advanced technology infrastructure, regional warehouse network, digital logistics and CBN-licensed payment system.
‘‘In fact, her investors are at home in Mr. Ekeh’s UK home and he was comfortable with the integrity and quality of the funders of Alta Semper; even as he noted that they had huge resources to fund HealthPlus without relying on bank loans. Consequently, Mr. Ekeh had told Mrs. George it would be difficult for him to extend or guarantee a facility to her, owing to the issues she was having with her investors as he needed to secure his investment. He assured her that her investors as majority shareholders have all resources she needed to turn around the company and he knew them very well but thought their investment was in MedPlus Ltd.
‘‘Immediately after that call, Mr. Ekeh had put a call through to the CEO of Alta Semper to ask why they were not funding HealthPlus. The CEO had poured out their frustrations with Mrs. George, stating that even to secure a meeting, she wouldn’t pick or return their calls and expressed how disappointed they were at the development. She assured Mr. Ekeh that they were willing to invest more money in the business, only if Mrs. George would respect the terms of their engagement, and that they needed more comfort with respect to corporate governance issues, etc. Further, she pleaded with Mr. Ekeh to help intervene since Mrs. George seemed to be close to him and respects him a lot.
‘‘After extracting this commitment from them and speaking with their big boss in Manhattan who is globally known, Mr. Ekeh had spent over a month unsuccessfully trying to convince Mrs. George on why she should find a middle ground with her investors in order to save her business as they were majority shareholders. He had also advised that the current impasse with them has the potential of damaging investor confidence in other Nigerian startups.
‘‘However, Mrs. George had remained adamant and insisted that she was heading to court.
‘‘Mr. Ekeh had reminded her that no sensible person who wanted her progress would advise her to fight with her majority investors at the peak of her fortunes. To further make her see reason, Mr. Ekeh had invited Mrs. George to his office in Victoria Islandon August 26, 2020 after her family’s COVID-19 challenge. She arrived alone at 11:41am. It is important to state, at this juncture, that this was the first true physical meeting between Mr. Ekeh and Mrs. George. Again, his impression of her at this point was of a brilliant entrepreneur with a lot of positive energy.
‘‘Mr. Ekeh had spent the next three hours, in the company of his wife, Mrs. Chioma Ekeh, pleading with Mrs. George to see reason not to embark on a messy suit with her investors and the need to find an amicable solution that works for both parties. Mr. Ekeh had specifically told her that entrepreneurs in Nigeria are disadvantaged and reeled out a lot of examples to back up his claims in the course of pleading with her. Ekeh had told her that the consequences of a fight with her investors would have a number of detrimental effects on her business including potential withdrawal of suppliers, pressure from bankers to recover any existing facilities and stoppage of future loans as well as loss of trust from the global investor community on her brand and person.
Furthermore, he had assured her that God, who had brought her thus far in business, would not desert her, urging her to apply common sense.
In the words of Mr. Ekeh: ‘‘I promised to help her to the best of my ability for her to succeed. I confided in her that Alta Semper had earlier shown an interest in investing in Konga and would like to take advantage of its huge resources to scale at a very low entry cost across Africa and that because of this, I had also considered investing a little sum in their African vehicle. Alta Semper has huge investments in Kenya, Morocco and Egypt and I had advised them to add Ghana because of my interest.
‘‘As her mentor and as a mark of respect, I told Mrs. George that I had asked the management of Konga to suspend further discussions with Alta Semper until they resolved their differences with Mrs. George and HealthPlus. I even went as far as promising some incentives to HealthPlus, all in a bid to discourage her from fighting.’’
‘‘Mr. Ekeh had ended the meeting by urging Mrs. George to see the huge opportunities for her, the business and her family. He had further asked her to pray over the matter and get back to him on her decision. Two days after, she had written Mr. Ekeh to state that she was going ahead with her course of action against her investors.
‘‘Thereafter, Mr. Ekeh had acknowledged her response, even as he further implored her to reconsider her decision for the sake of her business. This was where Mr. Ekeh had left the subject until our attention was drawn to the initial allegations from Mrs. George that Mr. Ekeh was involved in a planned takeover of her business. We had first dismissed this, only to learn that she had written a private letter to former President Olusegun Obasanjo – (a man who, as President, honoured Mr. Ekeh as an Icon of Hope and a pride to modern Nigeria on Nigeria’s Independence Anniversary on October, 1st, 2001) – which she had proceeded to circulate to the press before the former President even saw the letter.
‘‘It is also important to respond to the allegations that Mr. Ekeh had appointed a certain Chidi Okoro to take over HealthPlus. Mr. Okoro, whom Mrs. George refers to, is a first class business leader who is well known in the FMCG and Pharmaceutical sectorsto Mr. Ekeh for years. He is a brilliant Nigerian who has managed successful multinationals across Africa. Mr. Ekeh had first referred Mr. Okoro to a global HealthFoundation who were looking for a proven hand for a research consultancy in Africa. The Foundation was keen to appoint a Kenyan before they took Mr. Ekeh’s advice and appointed Mr. Okoro for the role. A month later, they had called Mr. Ekeh, expressing satisfaction with the choice of Mr. Okoro and effusively appreciating Mr. Ekeh for the referral. To set the records straight, Mr. Ekeh was not informed or consulted when Alta Semper engaged him on a six months’ consultancy to turn around HealthPlus. He had only heard of it from reports in the media, contrary to the claims by Mrs. George. Mr. Ekeh is certain Mr. Okoro, at his level, will not accept the CEO position of HealthPlus, after leading bigger multinationals.
‘‘In closing, Mr. Ekeh feels highly embarrassed by some of the potentially libelous allegations made by Mrs. George and believes that she has been very unfair to someone who had only meant well for her. He expressly authorizes her to publish for public consumption all emails and WhatsApp communication they had both exchanged. Also, he pleads with friends and associates to allow Mrs. George the respect and privacy she deserves as he has learned another lesson in his entrepreneurship pursuit. He also advises startups or those looking for investors to respect agreements entered into for global investors to have faith in the Nigerian economy.’’