These are the ways to increase your stories engagement.
In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.
1. Tell a Story
First and foremost, the easiest way to improve your Instagram Stories engagement is to actually tell a story, one with a beginning, a middle, and an end. I know it’s easy to just throw a photo up (I’m guilty of this myself), but giving your audience a little context will make the experience all the better for them.
2. Add Captions or Let Viewers Know to Keep Their Sound On
A simple, yet clever thing to do to increase your Instagram Stories engagement is to add captions to your video stories.
Let’s be honest here – most people don’t have their sound on when they’re browsing through their IG feed. Instead of just being a talking head in a video, take a little time to write out what you’re saying to maximize your audience reach and response.
3. Use Stickers
Instagram Stories stickers are so fun, and will make your Stories more interactive.
There are two sticker types, in particular, that can help brands boost their Stories engagement:
Although you can simply prompt your audience to ask you a question in your stories, using the question sticker has its own unique benefits. When you repost the question submitted, the person who asked gets a notification that their question has been answered (giving you an automatic view on your story). Ask your audience to ask you about a particular subject, what their biggest challenges are, or what they’d like to see from you next.
People love polls. Use the Stories poll sticker to get in on your audience’s preferences, and let them help you make choices in your business (like the next flavor in your line), or provide general feedback. A cool thing about the poll sticker is that you have easy access to a list of people who’ve answered your poll. You can then send them a direct message for 24 hours after the poll has concluded in order to take the conversation further.
4. Use Prompts
Sometimes you have to tell people what you want them to do. In the case of Instagram Stories engagement, you can relevant use prompts to increase time spent on your story, or retain viewership through a multiple tile story.
- Hold To Read – Try adding longer text messages to your Stories posts, and prompting viewers to “hold to read” the full content.
- Tap For More – Start your Instagram Story with a tile which asks a question, and add “Tap for more” after the question. The next tile (or few tiles) can be videos of you giving information, or static images of the relevant info.
5. ‘Screenshotable’ Stories
‘Screenshotable’ Instagram Stories can be a great interactive option.
What do I mean by screenshotable? You can offer several things for your audience to “Get ready to screenshot” – here are some examples:
- Fill in the blanks – You can have so much fun with fill in the blanks Instagram Stories. You can make them simply for entertainment, or, again, to gain further insight about your audience (think of it as a survey) which you can then use to create products, services, or content. Don’t forget to brand your fill in the blank tiles, and to ask followers to tag you in their stories when they post them or send them to you via DM so you can collect answers.
- Wallpapers – Wallpapers are an easy way to add value and give a little something to your audience. Your wallpapers can be quotes, or simple images. Gary Vaynerchuck has weekly wallpaper Instagram Stories which he shares with his audience. This tactic is also an opportunity for you to be creative, show personality, and reinforce branding or brand values.
- Stories Contests – Gamifying any experience can be a great way to increase engagement. Apply this mentality to your Instagram Stories – you can award a prize to people who fill out your survey, or create a standalone giveaway using the screenshot and repost prompt. Again, ask entrants to tag you or use a hashtag within their story or send it via DM.