Thursday, June 30, 2022
Thursday, June 30, 2022
Home People Ajua, formerly mSurvey, hires Huduma Kenya’s Martin Mirero as CTO to launch its Customer Experience platform across Africa

Ajua, formerly mSurvey, hires Huduma Kenya’s Martin Mirero as CTO to launch its Customer Experience platform across Africa

by Milcah Lukhanyu
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Ajua, formerly mSurvey, has hired Martin Mirero as its Chief Technology Officer (CTO) to lead the development of Ajua’s advanced technologies and drive the infrastructure growth of the company.

Martin will lead the engineering team and manage the scaling agenda of Ajua’s technology platform as Ajua builds its IntegratedCX platform across Africa. 

“We are thrilled to have Martin Mirero join our executive team as Ajua’s Chief Technology Officer. At a time when businesses are meeting their customers digitally to maintain the human to human connection, Martin will play a critical role in scaling Ajua’s platform to drive the growth of businesses on the continent, to deliver on the customer experience promise,” said Ajua CEO, Kenfield Griffith.

Prior to joining Ajua, Martin served as the Chief Innovation Officer (CIO) at Huduma Kenya, the national program building service delivery platforms in Kenya which now serves up to 1.5 million customers per month.

In February 2018, Ajua launched in Lagos, Nigeria to enable its customers to ask the right questions and speak directly to consumers. The Lagos office was to focus on building partnerships with Nigerian MNOs and Banks, before rolling out its Voice of the CustomerConsumer Wallet and Net Promoter Score services in the market.

The Nairobi-headquartered firm was launched in 2012, with the mission to simplify access to high-quality data from hard-to-reach communities. The firm brings hidden and offline voices into the global conversation, via in-depth, mobile phone conversations. The company has worked with brands such as Safaricom, Java House Africa, KCB (Kenya Commercial Bank), Britam Insurance, Digicel (Trinidad and Tobago)].

Ajua has received funding from Proparco, TLcom Capital, Social CapitalKapor CapitalGolden Palm, and Richard Owen as well as from Cross Culture VenturesAlpha Angels and Safaricom’s Spark Venture Fund. With this backing, Ajua has been able to expand across various markets in Africa and build its technology platforms for its users.

Martin is a great fit for Ajua as he has worked closely with the private sector, governments, and public sector agencies of some of the largest and more vibrant economies in Sub-Saharan Africa, including Nigeria, Ghana and Kenya. He holds an MSc in Computer Science (Distributed Information Systems) from the University of Essex, England, and a BSc Computer Science (Hons) degree.

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