Kenyan Copyright Regulator has issued a warning to companies that may be planning to take advantage of local hit “firirida”.
If you want anything significant to tend, you don’t need to send out a press release or air on television or radio instead all you have to do is start a challenge and hope that everyone else will join the bandwagon.
Hit songs help people feel like they are a part of an active fun community because when you’re doing the challenge chances are you have to do them with other people too. The main reason why Jerusalema became such a hit (and annoying at times) was because a number of people joined the challenge and gave it popularity.
Success of the challenges.
Unfortunately for the team that produced Jerusalema they didn’t yield much fruit since they didn’t protect their copyright which led to many brands using the song illegally.
If you haven’t heard of the “firirida” song then you’re definitely lagging behind since the song has become such a hit on all online platforms that now KECOBO has issued a warning to companies that may be planning to use the song on their brands illegally.
One must follow the law.
For all the brands that are using the song you have to have the authorization to do so.
“Jerusalema craze now haunts many. Don’t blindly fall for every craze. It may lead you into trouble with the law. The law stipulates that the owner of the copyright has the exclusive right to control the distribution, reproduction and any derivative works.”
“Make sure you are not caught on the wrong side of the law with the current Firirida craze. Get authority from the author if you want to make a derivative work of it. The law stipulates that the owner of the copyright has the exclusive right to control the distribution, reproduction and any derivative works.”