Home Startups SA’s security & medical response startup AURA eyes Nigeria & Mexico launch

SA’s security & medical response startup AURA eyes Nigeria & Mexico launch

by Milcah Lukhanyu
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AURA, South Africa’s security and medical response startup is looking to expand to Mexico and Nigeria after recently launching in Kenya and into the UK.

AURA aims to have over 10,000 users in the UK in seven months to enable its users to access the closest vetted private security and medical response unit to their location, anywhere, anytime, using a connected device. AURA recently partnered with Uber to add an emergency button to the Uber app in South Africa and Kenya.

Warren Myers, AURA’s CEO believes that South African startups can compete with the best in the world thanks to a focus on smart innovations that answer real-world issues. “The biggest problems in the world are starting to feel fixable for the first time in history. Many people are still unaware of just what will be achievable with hyperscale technology tools like AI, IoT, blockchain, and nanotechnology, among others,” notes Myers.

He adds that startups have a unique role to play in deploying technology to solve local problems that have real relevance on a global scale. “Although the severity and types of crime differ across the world, it is still an unfortunate reality almost everywhere. At AURA we believe that much of crime problem is fixable. Technology is making it harder than ever to be a successful criminal which means we can make a meaningful difference wherever our technology is used.”

Myers says that building a global business requires a skilled team together with the right culture and organisational practices to ensure a startup’s long-term sustainability. “Equally important is finding and nurturing the right partnerships. Our VC partner, HAVAÍC, understood and saw the potential of our business at an early stage and provided the strategic insight needed for us to expand at the right time and into the right locations.”

In addition to being game changers in the technology space, Myers says startups and technology entrepreneurs can be at the centre of creating real social good for the benefit of everyone, irrespective of their social status or geography. “The biggest opportunities for startups are in areas of common human necessity. Necessity truly is the mother of invention. The belief that all people have a right to feel safe and secure is how AURA first came about. There are numerous other examples, including health and education, where startups can create and use innovative technologies that have the potential to go global.”

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