Are YouTube ads right for your business? Before anything else, let’s start with the answer to the question (why waste time?). It all depends (sorry!). If you’re looking for a definitive answer, you aren’t going to find it online. If you do, the writer normally has something to gain. The answer depends because nobody knows your business, your customers, and your needs as well as you.
If you’re to answer this question, you need to consider your own business. Primarily, can your audience be found on the platform? People often tell businesses that they need to be on Facebook, TikTok, Reddit, Pinterest, Instagram, and LinkedIn. However, why waste time advertising on these platforms if your audience isn’t active on them?
Therefore, the first way to check if YouTube ads suit your business is to look at the demographics of the platform and compare them to your ideal customer.
Is YouTube only for young people? If this article was ten years ago, this might be the case. Now, there’s growing evidence that older people are consuming content on the platform. Here are some statistics to get a better idea of the audience demographics:
- Over 120 million daily active users
- More than 2 billion monthly active users
- 56%/44% split between males and females
- Used by over 90% of 18-29 and 30-49 age groups
- Used by around half of all those over 65 years of age
With this, most businesses can now find their audience on YouTube. As far as video content websites go, YouTube is still a leader in the market. If your audience is present on the platform, it’s worth advertising due to the high levels of engagement.
But you might say, our audience is present on other platforms too. Why then choose YouTube? Well, here are some of the main benefits!
Firstly, it’s a cost-effective way to advertise. If you’re completely new to PPC advertising like that on YouTube, the process is called PPC for a reason. It stands for ‘pay per click’, and it means that you don’t pay for placements that don’t generate a click. What’s more, you can target a specific niche and choose your bidding amount. This way, you’re only advertising to people with an interest in the business and you aren’t spending too much of the marketing budget.
After creating your ad campaigns, it’s easier than ever to manage them thanks to the number of AI and machine learning tools available now. You set the parameters and technology looks after the rest. Machine learning and AI combine to continually optimize targeting, bidding, budgeting, and other areas. As simple as this might seem to some, we know it can be rather difficult for others to set up and manage a campaign. If this is you, check out kingkong.co/, digital agencies like King Kong are experts in Youtube advertising.
With any marketing campaign, you need to be sure that the content is reaching the right people. Thankfully, YouTube has fantastic targeting settings. You can target by customer match (using your data), demographics, topics, video remarketing, similar audiences, and in many other ways. You can even target people based on life events. In other words, you’re always reaching out to people who should have an interest in the brand or your products.
If your audience is accessible, YouTube also offers an engaging ad form, campaigns are easy to measure with the many advertising metrics, and it gives you a chance to build a profile on the platform. The latter is especially important if you’re already creating your content on YouTube.