Plendify, a Ghanaian startup, has launched a B2B e-commerce marketplace that connects customers with small and large African wholesalers, manufacturers, exporters, and importers.
Plendify’s B2B marketplace enables buyers from all over the world and the African diaspora to buy products in bulk or retail quantities from Ghana’s local suppliers, distributors, and manufacturers in a convenient and secure manner.
The startup provides a business directory of Africa’s top suppliers as well as the ability for buyers to request estimates directly on the site. Suppliers can also buy and sell in bulk from each other.
Plendify has over 1,000 suppliers, according to co-founder Michael Manirakiza, including national Ghanaian brands such as Vitamilk, Bel Aqua, and Tika Mall.
“This has given local buyers a wide variety of choice of high quality products in major categories such as food and beverage, homeware and appliances, and building and construction,” he said.
“This relatively new platform enables those in the diaspora now to enjoy access to these previously hard to reach suppliers. Buyers can now pay with their international cards and track their local deliveries directly in the app or website from anywhere in the world.”
The startup plans to connect more African countries in the near future, allowing more buyers from around the world to start doing business with African brands.