Jambojet, a regional low-cost carrier, has begun service to Lamu, making it the airline’s fourth coastal destination after Mombasa, Malindi, and Ukunda.
The airline will operate four weekly flights from Nairobi to Lamu via Mombasa, with an introductory fare of KES. 7100 one way from Nairobi to Lamu. The one-way fare from Mombasa to Lamu will be KES. 4600.
The airline also began service to Goma, the capital of North Kivu Province in the eastern Democratic Republic of the Congo, last week. It becomes the route’s first low-cost carrier, as well as the only direct flight between Nairobi and Goma.
Simultaneously, Jambojet and the Ministry of Tourism and Wildlife unveiled a new aircraft livery wrap. The branding, which will run for a year, aims to raise awareness about the conservation of the endangered sea turtle and the dugong, a rare sea mammal.
“Lamu County is undeniably one of Kenya’s top tourist destinations, both for local and international travelers,” said Karanja Ndegwa, CEO & Managing Director of Jambojet. We anticipate increased traffic into Lamu from tourists and potential investors as a result of the ongoing LAPSSET project. We want to make it easier for them to travel by introducing this route.”
According to Betty Radier, CEO of KTB, “this journey will enable us to build a brand association between Kenya Tourism Board (KTB) and Jambojet, thus increasing the destination’s appeal to more consumers in the domestic and regional markets.” The aircraft, which we will unveil today, will showcase Magical Kenya to all seven local destinations to which the aircraft will fly.”
According to a recent report by Oxford Economics and Global Travel, domestic and regional travel will outnumber international tourism in 2021. Many destinations are expected to keep international travel restrictions in place for the majority of the year, and affordability and safety concerns are also expected to encourage closer-to-home travel.
Jambojet, in partnership with the Lamu County Government, KWS, the Lamu Tourism Association, and other stakeholders, will embark on a four-day discovery tour of Lamu County to demonstrate the new normal of travel and encouraging people to travel.