In the right hands, an email marketing campaign can be an exquisite money-making tool, but it’s not easy to get right.
Treading the line between annoying the customer and enticing them is an art form in many ways and possibly one of the reasons why expert marketing professionals are so highly regarded.
While the email marketing world is full of nuance and circumstantial particulars, there are still some important fundamentals worth mastering.
Here are some tips to help you boost your business’s sales via some well-crafted online correspondence.
Keep It Personal
Making the customer feel special is important, but that can be hard to do if your marketing email sounds like it was mass-produced without the individual in mind.
Even if it was, it should not look like it was, and it’s not difficult to include their name in the email.
Emails that sound personal might be far more enticing than an email that could qualify for spam, and avoiding the spam bin is a must if you aim to get your message across.
Your marketing campaign may also be far more effective if you can learn to master the art of sales email subject lines, as this can be a surefire way to grab customers’ attention.
Get to the Point
Long and rambling emails could put your customer off long before they have a chance to even get to what you’re selling.
The faster they can click on your product link, the greater the odds of you holding their attention.
For you to sell anything, be that through email marketing or otherwise, the customer needs to be able to discover your goods in the first place.
Keeping your email to the point and placing your product in the limelight could encourage your recipient to go straight to the virtual store, rather than turn their back at the sight of too much text.
Be Self Aware
Some of the best copywriting is highly self-aware and incredibly transparent. The audience is not stupid, they know you’re trying to mount a marketing campaign to sell them something, and honesty is often the best policy.
This doesn’t mean you need to under or oversell your product or services either; it just means putting your trustworthiness as a brand first.
Don’t Send Emails Too Often (Timing Is Everything)
Annoying the customer is probably not going to do your sales figures any favors. You should aim to avoid this by not inundating them with a constant influx of similar emails, electing instead to time your correspondence wisely.
Timing is extremely important in this regard. For example, what time is it for your ideal audience? When do you think they would most likely be shopping online anyway? If you can catch them at that perfect moment, even just seeing the subject line of your email might persuade them to check out your products.
Engage Your Audience
How many emails do you have to wade through each day? There are likely countless marketing messages that look like clones of each other flying through the cyber highway at any given time.
Making your emails stand out is crucial in engaging your audience. In this area, a great tone of voice can be your ideal tool.