Senegalese retail-tech startup ProXalys secures $150k pre-seed funding for expansion.

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ProXalys, a Senegalese startup that specializes in digital transformation in B2B commerce, has raised US$150,000 in pre-seed funding to expand across the country and, eventually, across West Africa.

Haskè Ventures, a Dakar-based venture builder focused on revolutionizing the startup landscape, provided the funding. ProXalys plans to invest the funds on technology enhancements as well as the expansion of its physical infrastructure, which will involve the consolidation of its vehicle fleet and warehouses.

ProXalys has over 100 clients and is trying to strengthen agricultural value chains. It plans to expand its reach in Dakar and other major Senegalese cities, with the objective of eventually supporting the entire West African region, a goal that has been backed by a pre-seed investment of US$150,000.

“We believe that technology has a key role to play in modernising infrastructure in Africa, a major challenge that must be addressed through the upgrade of vital operational channels. Additionally, the transfer of knowledge and skills development will play a critical role in ensuring the sustained longevity of initiatives undertaken now. We are proud to be supporting ProXalys on their journey and look forward to future progress,” said Abdourahmane Diop, chief executive officer (CEO) of Haskè Ventures.

Thierno Sakho founded ProXalys in 2021 with the goal of modernizing and empowering Senegal’s informal traders by digitizing the entire value chain and reinventing supply chain processes.

An order-taking application for informal distributors, an IT system for administrative management, and a supply chain logistics management system are among the startup’s three tools for managing and capturing daily financial flows in real time. It also provides a procurement service for everyday products.

“Digitisation is crucial for the informal sector. We intend to strengthen and modernise the distribution channels. Our goal is to enable informal traders to withstand the dual digital and distribution revolution created by the large multinationals operating on the continent,” Sakho said.