Holoride, a virtual reality focused Startup that spun out of Audi will start having its technology in the automakers cars starting June this year. The VR entertainment will be available for passengers in the back seat to make trips more entertaining.
Holoride’s technology adapts to the car’s movements so that your VR journey mimics the acceleration, turns, and stops of the car. Whether you are operating a space ship or a submarine, its motion will be synchronised to your trip in the back seat.
Holoride partnered with Terranet, a company that develops advanced driver assist systems, to capture data received by the car which the VR system uses to interpret the environment quickly and accurately.
Select Audi models with the latest infotainment software, which the automaker calls MIB 3, will be able to sync with Holoride compatible VR headsets. The wireless headsets will let the passengers experience films, video games, and interactive content. Compatible Audi models include the A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, e-Tron , and e-Tron GT Quattro.
Luckily, Holoride is brand agnostic, which means other automakers can support it, too. Additionally, the software to build virtual-reality content for cars is open source, allowing developers to create content and expand the offering. So far, Holoride has collaborated with partners such as Disney to provide content. The company has worked to sync the cars motion to the VR headsets in a way that reduces or avoids motion sickness.
